CODE
Brand Identity Design / Uniwork

CODE is dedicated to fostering ecosystems that unite technology and society. Through pioneering initiatives like Digital Twin and EcoVis, CODE leads in augmented reality and digital ecosystems, blending natural, social, and cultural elements into immersive experiences. The mission is to provoke thought and inspire action among corporate partners, public agencies, and sustainability advocates.

When designing CODE’s brand identity, I began by distilling its core concept—Centre of Digital Ecosystems. The foundational elements of "DIGITAL" and "ECO" led to a logo inspired by the pixel and the leaf. Pixels represent structure, precision, and technological progress, while the leaf embodies growth, sustainability, and nature's delicate balance. Together, these elements form the "O" in CODE, symbolizing a fusion of digital innovation with ecological integrity.

The color palette further enhances this narrative, aligning with the client’s vision for a look that is forward-thinking and innovative while evoking a natural, ecological feel. Deep purples convey technological sophistication and innovation, while greens mirror the vitality of natural habitats. This combination reinforces CODE’s commitment to responsible tech that respects and nurtures real-world ecosystems.

Through this thoughtful integration of digital and ecological elements, CODE’s brand identity captures its mission to drive impactful change and inspire a sustainable future.









This bold shade of purple conveys innovation, dynamism, and a futuristic edge, frequently seen in high-tech contexts. Its vibrant tone brings energy and a forward-thinking spirit, evoking themes like virtual reality and artificial intelligence.


Bermuda’s green hues reflect natural balance and ecological vitality, symbolizing thriving ecosystems and lush vegetation. It embodies growth, renewal, and the potential for regeneration, offering a hopeful nod to environmental harmony.

With a hint of magenta, Passionate Purple exudes creativity and allure, bringing a sophisticated richness to the palette. It blends well with various tones, from soft pastels to bold neons, making it versatile for both modern and expressive aesthetics.

A deep, foundational tone, Elegant Darkness brings contrast and depth, adding mystique and sophistication to any design. It’s a captivating choice that enhances the brand’s allure and dimension.

Cool and neutral with blue undertones, Oslo Gray serves as a grounding backdrop, allowing bolder colors to stand out. Its subtle complexity adds refinement, maintaining visual harmony within the palette.

With a slight off-white undertone, Bright White feels fresh and clean, adding versatility and purity. It enhances designs with understated elegance, suited for both minimalistic and vibrant compositions.







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