Freelance / Commission
Tandie is a baby care brand founded with a focus on gentle, safe and eco-conscious products for infants and young children. The brand was created to support parents looking for reliable everyday essentials while prioritising both comfort and sustainability.
I developed the brand identity and extended it into a cohesive packaging system across multiple product categories, including personal care and household essentials. The visual language balances softness and playfulness with clarity, ensuring the products remain approachable for parents while standing out in a competitive retail environment.
A flexible design system was created using a consistent colour palette, typography and illustrative elements, allowing the brand to scale across different SKUs while maintaining strong recognition and visual consistency.
The outcome is a unified brand experience that communicates care, safety and trust, while remaining adaptable for future product expansion.